Company & Leadership

Fear Less Achieve More

LAB3 uses AI and automation to drive value from technology in a way that works. Efficiently. Effectively. Every time.

About LAB3

Helping Organisations Achieve More Through Technology

Founded in 2017, LAB3 is Australia's largest privately owned Microsoft-specialised cloud consulting firm and a multi-award winning Microsoft Partner.

Specialising in AI, Microsoft Azure, cybersecurity, automation and managed services, LAB3 helps organisations across Australia, New Zealand and the United States modernise technology platforms, strengthen security and accelerate AI adoption at enterprise scale.

LAB3 Founder Chris Cook and CEO Kerry Purcell discussing LAB3's vision for helping organisations realise value from AI, data and technology.

LAB3 is not just another services integrator. We are technology advisors with deep technical expertise, intent on achieving business outcomes for our clients to help them increase productivity, lower costs, and keep pace in a rapidly evolving business landscape.
Chris Cook, Founder & Kerry Purcell, CEO
LAB3

What People Ask About LAB3

Learn more about LAB3, our services, experience, locations and approach to helping clients achieve meaningful business outcomes through technology.

LAB3 has already delivered AI at enterprise scale for leading commercial enterprises and public sector organisations across Australia and New Zealand. With five Microsoft Solutions Partner designations and eight Microsoft specialisations spanning AI, Data, Cybersecurity, Azure Infrastructure and Modern Work, LAB3 combines AI strategy, data readiness, governance, cloud and cybersecurity expertise with proprietary accelerators powered by automation and AI to help clients move from experimentation to production faster, more securely and with the governance required for enterprise adoption.

LAB3 specialises in AI, Data, Cybersecurity, Automation, Infrastructure-As-Code, Cloud Migration and Modernisation, Microsoft Azure and Managed Services.

Our proprietary accelerators, powered by automation and AI, help clients deploy, scale and manage Microsoft technologies faster, more securely and with the governance required for enterprise adoption.

LAB3 is not just another services integrator. We combine deep technical expertise with the agility to move quickly, helping clients unlock productivity, reduce costs and accelerate business outcomes.

LAB3 operates across Australia, New Zealand and the United States.

LAB3 headquarters are located in Melbourne, Australia, where it operates as LAB3 Pty Ltd. In New Zealand it operates as LAB3 NZ Ltd, and in the United States as LAB3 USA Inc.

LAB3's leadership team includes Kerry Purcell (CEO), Tanya Wilmore (COO) and Lachlan White (CTO).

Clients, candidates and partners can visit the Leadership Team page to learn more about their experience, technology expertise and approach to helping organisations achieve more.

Explore Microsoft Credentials

Our Clients

Security & Privacy Compliance

Our Cybersecurity Credentials and Data Protection Measures

Security measures are 100% transparent, and our clients maintain total visibility, including full access to the metrics associated with their security posture and technology environment.

Microsoft Intelligent Security Association badge with Managed XDR solution credential

Microsoft Recognises Our Expertise

LAB3 is a member of the Microsoft Intelligent Security Association (MISA). We have 3 Advanced Specializations in Identity & Access, Threat Protection, and Cloud Security, and our SOC is verified with Managed Extended Detection and Response (XDR) solution status.

ISO/IEC 27001 and 27701 credential badge

LAB3 Maintains ISO 27001 & 27701 Certifications

LAB3 has implemented a comprehensive and all-encompassing Information Security Management System (ISMS) to maintain our ISO 27001:2022 and ISO/IEC 27701:2025 certifications.

LAB3 Maintains IRAP to Protected Status

Maintaining Infosec Registered Assessors Program (IRAP), managed by the Australian Cyber Security Centre, to PROTECTED status ensures we comply with the Australian ISM and align with the New Zealand Information Security Manual (NZISM).

Would you like a real-time view of our security certifications and audited controls any time?

ACCESS OUR TRUST CENTRE

Our Leadership Team

Meet Our Leadership Team

Behind every client engagement is a team of experienced technology, operations and business leaders, led by Kerry Purcell, Tanya Wilmore and Lachlan White.

Our leadership team helps shape the culture, collaboration and ways of working that enable LAB3 to deliver meaningful business outcomes for clients across Australia, New Zealand, and the United States.

View Leadership Team

OUR CULTURE

Why THE WAY WE WORK DELIVERS An Advantage

Automation & AI First Delivery with Production Ready Foundations

LAB3 scales through engineering depth, automation and agentic operations. We deliver enterprise-scale outcomes with fewer people by design.

AI agents perform routine tasks enabling small squads to do more
Automated runbooks and self-healing patterns provide global coverage
Reusable accelerators deliver consistency without extra people

Deep Technical Expertise & Agility

The Azure expertise on the LAB3 team enables us to maintain five Solution Partner designations and eight Specializations, and to be a multi-award-winning Microsoft partner. Our culture enables us to move quickly, with agility.

Delivery to Accelerate Your Future

Our people deliver with a partnership approach, embracing our core values to be true, team up, think ahead, and stand out. Our focus is on ensuring you experience exceptional services and achieve the outcomes you want.

Our Mission

What DRIVES LAB3?

Our mission is to fearlessly help our clients achieve business value from contemporary and new technology in a way that works. Effectively. Efficiently. Every time.

Innovation & Agility

Explore the potential of emerging technologies and innovative approaches to solve complex business challenges.

Excellence in Delivery

Embrace our values to Be True, Team Up, Think Ahead, and Stand Out, to deliver with integrity and a focus on people and partnership, ensuring exceptional client services.

Trusted Technology Advisors

Work closely with our clients as trusted technology advisors, not just service providers, helping our clients tackle ambitious projects with confidence.

Fear Less Achieve More

Our mindset 'Fear Less Achieve More' defines how we show up at LAB3—entrepreneurial, driven, and always ready. The response is simple: challenge accepted.

Recognition