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    Our latest footprints

    3 years ago
    IoT sensors made in Australia
    LAB3 has built an electronics lab - for designing, prototyping, testing and manufacturing internet of things (IoT) sensors.
    3 years ago
    HOME BASE FOR SYDNEY
    LAB3 has secured an office in North Sydney as a base for over 40+ employees already working remotely to provide innovative cloud technologies in Australia’s largest city.
    3 years ago
    OPEN! LAB3 NEW ZEALAND
    Fearless to achieve more, LAB3 has crossed the Tasman and now operate in New Zealand, with a head office in Auckland. Locally run, Kiwi organisations can quickly move to public cloud with expertise.
    Powered by code
    DRIVEN BY INNOVATION ®

    FEAR LESS, ACHIEVE MORE

    LAB3 empowers ambitious enterprises to jump ahead and transform with cloud technology

    IN TODAY’S REALITY YOU CAN’T ESCAPE DISRUPTION 

    LAB3 empowers government and business to accelerate, transform and grow fearlessly through controlled, automated, and scalable cloud technology. Along with being at the forefront of technology innovation, LAB3 ensures the responsible and secure use of Artificial Intelligence to achieve real business value for our clients.

    Founded in Australia in 2017, LAB3 has experienced hyper-growth and mid 2021 expanded into New Zealand. We are one of the largest Azure engineering practices in Australasia with 250+ skilled employees always pushing over the edge to deliver on any challenge accepted. 

    With Microsoft as anchor cloud partnerLAB3 has a focus on developing repeatable solutions which drive greater value for clients. Significantly, there are world leading ready-made solution frameworks that provide speed and certainty with cloud transformation. Mid 2024 LAB3 established an AI Centre of Excellence as a hub for pioneering AI solutions with Microsoft’s AI platform central to the initiative.

    our leadership team

    Kerry Purcell

    Chief Executive Officer

    “My aim is to foster partnerships with clients that help them to achieve real business value from technology investment. There needs to be a balance between adopting new technologies, such as Generative AI, and helping clients optimise their legacy environments.”

    In addition to ensuring genuine collaboration, Kerry strongly believes the key to achieving success for clients is for LAB3 to continue focusing on maintaining strong alignment with key strategic technology partners and building technology tools that allow clients to do more with less. 

    With over 30 years of leadership in global technology services in the ANZ and Asian regions, Kerry has not only held senior leadership roles but has also been the architect of transformative journeys for many top tier business and government clients.

    Kerry is excited to be leading LAB3 as we continue our growth in ANZ and embark on a journey across key markets in Asia. 

    TANYA WILMORE

    Chief Operating Officer

    Inclusiveness is key to innovation. At LAB3, people are encouraged to bring their whole self to the teamso together we can fear less and achieve more.”

    As a director with a corporate HR background, Tanya arrived at LAB3 at a critical time of company growth. She moved quickly to establish a governance framework to ensure best practices and to meet the increasing compliance requirements associated with hyper-growth and international expansion. 

    Tanya ensures LAB3sters are empowered to fearlessly achieve as a team and in their careers. She was instrumental in setting core business values to guide our fearless approach. These continue to be embraced: Team Up, Think Ahead, Be True, and Stand Out.

    Bob Cook

    Chief Financial Officer

    “As a business it was always the goal to disrupt the market and deliver exceptional client outcomes through expertise and innovative cloud technology.” 

    Bob is one of the three founders of LAB3 and from the outset, brought with him expertise in building a solid business strategy and organisational framework.

    Bob’s extraordinary insight has continually positioned LAB3 ahead of the curve.

    He possesses an extensive commercial, strategic and operational understanding of technology services. And he employs a collaborative, transformational leadership style to achieve successful organisational and stakeholder outcomes.  

    LACHLAN WHITE

    Chief Technology Officer

    “I believe in empowering and enabling individuals to reach their full potential, fostering a culture of collaboration, continuous learning, driving innovation, and value creation for our clients.”

    With a passion for automation and cloud technology, Lachlan is an expert in change acceleration for clients wanting to modernise their environments through the use of innovative technology solutions.  

    Lachlan gained an early appreciation of client experience and business outcomes, having started his career in service desk and operational support roles. He follows technology trends and advances across the board and is always on the lookout for opportunities to innovate.  

    Lachlan is widely respected as an expert in delivering solutions for large enterprises, through using DevOps, Terraform and Cloud-Native Technologies. He was one of the first HashiCorp Ambassadors in Australia, and the only ambassador to be present in every year since the program’s inauguration.

    DON JOKHAN

    Chief Information Security Officer

    “Security isn’t a job, it’s a way of life.”

    Don has expertise in providing practical and cost-effective multi-cloud cyber advice and guidance to C-Suites and Boards including for Commercial and Government enterprises across the Australasian region.

    He has more than 20 years’ experience within ICT security services ranging from consulting and penetration testing through to design, development, building and running secure environments leveraging multi-cloud and microservices.

    ALEX BLACK

    Director of Client Engagement

    LAB3 performs and achieves better outcomes by listening and learning from our clients, putting our heads together and working as a team.  

     

    Alex has been with LAB3 since the early beginnings, up for the challenge of helping grow the then start-up into a force.

    Driven to achieve in all that he does, Alex has a deep acumen for business. At LAB3 he has led the explosive growth of sales and solution design.

    In his approach, Alex works alongside industry leaders to nut out strategies to help them transform their businesses into client centric organisations that drive value.  

    BEVAN BRADDON

    Director of Client Services

    “Every successful delivery organisation should have robust project management disciplines at its heart.”

    This is the philosophy that Bevan adheres to in spearheading the delivery of client engagements across LAB3 and to help position the business as a global product leader.   

    Driven to achieve client success, Bevan leads an elite team of fearless problem solvers across all practice areas. Using a practice based and product led approach, Bevan maintains a strong focus on both innovation and client engagement. The goal is for clients to confidently invest in cloud adoption and modern cloud technology, with certainty of outcome and fast business value.

    REUBEN BETTLE

    Director of Federal Government (Australia)

    “With our virtual world, Government organisations recognise the advantages of moving to cloud services to meet community expectations.”

    Reuben champions LAB3 engagements across federal government. He drives innovation to support organisations achieve their transformation goals, from legacy infrastructure to cloud services.

    Located in Canberra, over his career Reuben has held leadership roles providing technology to government. He understands the pressures to provide better, smarter and simpler public services, within budget constraints and to meet high levels of accountability.

    SAMANTHA GELLIS

    General Manager - People & Culture

    I am passionate about nurturing our company culture, to ensure our crew thrive in their careers and deliver as a high performing team.

    Sam has expertise in building company culture in today’s hybrid and remote working world. She is a natural coach who is focused on developing the potential in others as she designs and delivers business enabling People & Culture programs.  

    Working closely with our CTO, Sam ensures LAB3’s technical and people strategies work hand in hand, to provide personal support for every crew member and to deliver exceptional outcomes for LAB3 and our clients. 

    HERE AT LAB3 YOUR SUCCESS IS OUR GOAL 

    INVEST IN TECHNOLOGY WITH CERTAINTY

    Our experts listen and learn to understand what your organisation is aiming to achieve through technology. Only then are solutions identified and our approach remains highly collaborative, throughout delivery

    ACCELERATE CLOUD TRANSFORMATION

    Confidently bring forward your organisation’s business plans for cloud transformation with compliant ready-made solution frameworks and a focus on capability enablement to upskill your people

    SOLUTIONS FOR YOUR INDUSTRY 

    LAB3 partners with government and commercial enterprisesOften clients are encumbered by legacy technology. Universally, there is a need for speed, security, and cost efficiencies associated with automation and cloud technology  

    If you are an experienced professional, you will fit right in!
    Careers

    STRINGENT CYBERSECURITY MEASURES ALWAYS ASSURED

    Across LAB3 services and solutions our security posture meets world leading standards. Security measures are 100% transparent and clients maintain total visibility, including full access to the metrics associated with their security posture and technology environment. 

    LAB3 TRUST CENTER: SEE OUR SECURITY POSTURE IN REAL-TIME

    LAB3 has a Trust Center which serves as a real-time showcase of our security and compliance posture. Access is limited to clients and partners only. 

    Access the Trust Center

    MEMBER OF MISA

    MICROSOFT RECOGNISES EXPERTISE IN CYBERSECURITY

    In recognition of our deep expertise in cybersecurity, LAB3 is a member of the Microsoft Intelligent Security Association (MISA). Plus we have Microsoft Advanced Specializations in Threat Protection and Cloud Security

    MICROSOFT VERIFIED MANAGED XDR STATUS

    MICROSOFT VERIFIES LAB3 SOC

    LAB3 has achieved Microsoft verified Managed Extended Detection and Response (XDR) solution status. Microsoft engineers have thoroughly verified our Security Operations Centre, learn more

    HIGHEST AUSTRALIAN SECURITY STANDARD

    LAB3 IS IRAP ASSESSED (PROTECTED)

    This involves rigorous ongoing assessment of our people, products, and services. Discover IRAP to understand why this provides high assurance for our clients

    INTERNATIONAL STANDARD

    ISO

    LAB3 has implemented a comprehensive and all-encompassing Information Security Management System (ISMS) to attain our ISO/IEC 27001:2013 certification (the international standard for information security)

    WHY PARTNER WITH LAB3

    READYMADE SOLUTION FRAMEWORKS

    Powered by AI and automation, LABhas a growing catalogue of unique products which build on Microsoft’s standard offerings.

    TRUSTED ACROSS INDUSTRIES 

    LAB3 partners with the biggest and most reputable brands in Australia and New Zealand

    MICROSOFT & AZURE EXPERTISE

    LAB3 has 5x Microsoft Solutions Partner designations and 7x Specializations

    Discover our technology partners
    Intel
    Most Influential Cloud Partner 2022
    CRN Impact
    Award Winner 2021
    Microsoft
    Australia Growth Award 2020
    Red Hat
    Partner Award 2020
    CRN Fast 50
    No. 1 Winner 2019
    ARN Innovation
    Award Finalist 2019
    Deloitte Tech Fast 50
    Award Finalist 2019

    Our technology partners