Company & Leadership

Fear Less Achieve More

LAB3uses AI & Automation to drive value from contemporary and new technology in a way that works. Efficiently. Effectively. Every time.

Why is LAB3 a leader in artificial intelligence?

LAB3 is a Microsoft AI and Azure Partner and 2025 Partner of the Year

LAB3 is an artificial intelligence (AI) and cloud consulting firm and the 2025 Microsoft Partner of the Year for New Zealand. Specialising in Microsoft Azure, AI and Automation, LAB3 delivers digital transformation, data strategies and governance, cloud migration and modernisation, and cybersecurity. Operating across Australia, New Zealand, and the United States, LAB3 is recognised for rapidly deploying secure, scalable platforms for enterprises in highly regulated industries.

Chris Cook and Kerry Purcell, co-founders of LAB3
Powered By AI. Driven By Innovation.

LAB3 is not just another services integrator. We are technology advisors with deep technical expertise, intent on achieving business outcomes for our clients to help them increase productivity, lower costs, and keep pace in a rapidly evolving business landscape.

Chris Cook, Founder & Kerry Purcell, CEO

LAB3

How does LAB3 disrupt the status quo?

Founded in 2017, LAB3 challenges the status quo. LAB3 was created to address a clear gap in a market where traditional service providers are unable to deliver the deep technical expertise and agility required to drive value for clients out of contemporary and emerging technology solutions.

What services does LAB3 provide?

LAB3 is an AI and cloud consulting provider specialising in AI solutions, data strategies and governance, digital transformation programs, cloud migration and modernisation services, cybersecurity, and Microsoft Azure services.

What makes LAB3 different?

LAB3 has unique IP accelerators, powered by Automation and AI, which quickly and securely deploy, scale, and manage ongoing the full suite of Microsoft technologies.

LAB3 Locations

LAB3 headquarters are in Melbourne, Australia where it operates as LAB3 Pty Ltd. In New Zealand it is run as LAB3 NZ Ltd, and in the United States as LAB3 USA Inc.

OUR CULTURE

Why THE WAY WE WORK DELIVERS An Advantage

Automation & AI First Delivery with Production Ready Foundations

LAB3 scales through engineering depth, automation and agentic operations. We deliver enterprise-scale outcomes with fewer people by design.

  • AI agents perform routine tasks enabling small squads to do more
  • Automated runbooks and self-healing patterns provide global coverage
  • Reusable accelerators deliver consistency without extra people

Deep Technical Expertise & Agility

The Azure expertise on the LAB3 team enables us to maintain five Solution Partner designations and eight Specializations, and to be a multi-award-winning Microsoft partner. Our culture enables us to move quickly, with agility.

Services Delivered to Accelerate Your Future

Our people deliver with a partnership approach, embracing our core values to be true, team up, think ahead, and stand out. Our focus is on ensuring you experience exceptional services and achieve the outcomes you want.

Our Mission

What DRIVES THE LAB3 TEAM?

Our mission is to fearlessly help our clients achieve business value from contemporary and new technology in a way that works. Effectively. Efficiently. Every time.

Team member writing on a whiteboard

Innovation & Agility

We explore the potential of emerging technologies and innovative approaches to solve complex business challenges.

Team member smiling in a professional setting

Excellence in Delivery

We embrace our values to Be True, Team Up, Think Ahead, and Stand Out, to deliver with integrity and a focus on people and partnership, ensuring exceptional client services.

Team member working on a laptop with coffee

Trusted Technology Advisors

We work closely with our clients as trusted technology advisors, not just service providers, helping our clients tackle ambitious projects with confidence.

Team member in a blazer using a laptop

Fear Less Achieve More

Our mindset 'Fear Less Achieve More' defines how we show up at LAB³—entrepreneurial, driven, and always ready. The response is simple: challenge accepted.

Security & Privacy Compliance

Our Cybersecurity Credentials and Data Protection Measures

Security measures are 100% transparent, and our clients maintain total visibility, including full access to the metrics associated with their security posture and technology environment.

Member of Microsoft Intelligent Security Association

Microsoft Recognises Our Expertise

LAB3 is a member of the Microsoft Intelligent Security Association (MISA). We have 3 Advanced Specializations in Identity & Access, Threat Protection, and Cloud Security, and our SOC is verified with Managed Extended Detection and Response (XDR) solution status.

ISO 27001 & 27701 Certified

LAB3 Maintains ISO 27001 & 27701 Certifications

LAB3 has implemented a comprehensive and all-encompassing Information Security Management System (ISMS) to maintain our ISO 27001:2022 and ISO/IEC 27701:2025 certifications.

IRAP Protected

LAB3 Maintains IRAP to Protected Status

As managed by the Australian Cyber Security Centre, LAB3 maintains IRAP to Protected Status to ensure we comply with the Australian ISM and align with the New Zealand Information Security Manual (NZISM).

Would you like a real-time view of our security certifications and audited controls any time?

ACCESS OUR TRUST CENTRE
Leadership

Introducing Our Leadership Team

Our leaders bring decades of combined experience in technology consulting, cloud architecture, and digital transformation across multiple industries and geographies.

Kerry Purcell

Kerry Purcell

Chief Executive Officer

Kerry has over 30 years of leadership in global technology services in the ANZ and Asian regions. With a focus on driving client outcomes through innovation, he has been the architect of transformative journeys across government and enterprise.

Tanya Wilmore

Tanya Wilmore

Chief Operating Officer

Tanya has been the COO and a Director of LAB3 since early 2020, arriving at a time of critical company growth. With decades of experience in corporate governance and HR, she champions diversity as key to innovation.

Lachlan White

Lachlan White

Chief Technology Officer

Lachlan is renowned for delivering solutions for large enterprises, through using DevOps, Terraform and Cloud-Native Technologies. He is a member of the IBM Champions Program, and was in the inaugural cohort of the HashiCorp Ambassadors Program.

Don Jokhan

Don Jokhan

Chief Information Security Officer

Don has 25 years of expertise in providing practical and cost-effective multi-cloud cyber advice and guidance to C-Suites and Boards including for Commercial and Government enterprises. For Don, security isn’t a job, it’s a way of life.

Narelle Kossatz

Narelle Kossatz

General Manager – Commercial & Company Secretary

Narelle is a highly skilled commercial and legal professional with extensive experience in commercial risk, contract law, technology, procurement, privacy, data protection, governance, compliance, intellectual property and dispute resolution.

Alex Black

Alex Black

Director – Growth & Partnerships

Alex was instrumental in transforming LAB3 from a fast-moving start-up into a leading technology innovator. With deep business acumen and a client-first mindset, his focus is on strengthening partnerships and driving new opportunities.

Mark Enzerink

Mark Enzerink

Director – Client Services

Mark is an experienced technology and client services leader with expertise in delivery, operations, customer success and business transformation. He helps organisations achieve outcomes through exceptional service, execution and trusted partnerships.

Jeanne Brooks

Jeanne Brooks

Vice President – US Client Engagement

Jeanne spearheads LAB3's Partner Enablement Program for Azure partners in the United States, deepening alignment with Microsoft and its ecosystem, and helping our clients de-risk their cloud and AI journeys.

Allan Hall

Allan Hall

Director – Client Engagement

Allan is respected as an innovative and dynamic leader with a broad range of experience in the management and transformation of large-scale complex IT environments. Allan has a strategic approach in driving demonstrable business results.

Philip Milne

Philip Milne

Director – Public Sector

Philip is known for strategic thinking and business acumen. His understanding of the IT landscape helps our clients take full advantage of the Microsoft technology stack.

Recognition

Our Recent Award Wins

Microsoft logo

New Zealand Partner of the Year 2025

Australia Growth Partner of the Year 2020

Intel logo

Prestige Partner 2025

Market Acceleration Partner 2024

Most Influential Cloud Partner 2022

Lenovo logo

ISG Next-Gen MVP 2025

Ingram Micro logo

Diversity, Equity, Inclusion and Belonging Leader of the Year 2024

Pemba logo

Software and IT Services Award 2024

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